Market research

Developing “eyes and ears” in the market

For entrepreneurs, there are three ways to gather information about the market: internal data, marketing intelligence and market research.

When to do market research and when to trust your instincts

The transcript below is taken from a video in which Steve Jobs explains the importance of market research. Scroll down for the full video.

An example of market research in real life

This is an excerpt from a Steve Jobs company speech in 1991 on market research that was carried out for the computer workstation NeXT.