Writing a public value plan

Public value plan: An introduction

A public value plan for a particular space (neighborhood, city, state, country) encompasses 5 steps.

Public value plan step 1: formulate an attractive and practical vision

The public value plan should start with an inspiring, yet practical, vision of the future, in alignment with the interests of the most relevant stakeholders.

Public value plan step 2: Analysis of the place

As with developing any strategy, it is crucial to first analyse the current situation of the place. You need to understand its strengths and potential.

Public value plan step 3: Designing the definitive public value strategic vision

With the new, nuanced and prioritized strategic issues uncovered in the analysis we can now go back to our original vision as presented in step 1.

Public value plan step 4: Tactical value plan

This phase is about translating the public value strategy into practical actions. We focus on promotion and product development.

Public value plan step 5: Implementation

Collaboration is a relative important issue to address since a wide range of stakeholders will be involved in implementing the tactical plan.