Create value Archives - IWANTTHEWORLD

An introduction

Introduction to ‘Create value’

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Want to make the world a better place and create something of value to others? You have come to the right place!

Business value

“Marketing is about values” (1997)

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The slightly modified transcript below is taken from the famous marketing speech by Steve Jobs. Scroll down for the full video.

Business value

Types of value creation in business

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In general businesses solve customer problems by providing functional and emotional value.

Public value

Types of value creation in public

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A public place can refer to a country, region, city, neighborhood or common area such as a shopping mall, gated community or holiday parc.

Writing a marketing plan

Marketing plan: An introduction

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Writing a marketing plan involves five steps, roughly following the marketing strategy framework by Robert Dolan.

Writing a marketing plan

Marketing plan step 1: Initial business idea, determining your value proposition

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As an entrepreneur you want to provide value in a particular market (e.g. laptop market), for a specific customer group (e.g. digital nomads).

Writing a marketing plan

Marketing plan step 2: Market analysis, mapping the internal and external environment

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Step 2 is about checking your assumptions with a more structured analysis of trends, competitors and your company's strengths and weaknesses.

Writing a marketing plan

Marketing plan step 3: Marketing strategy, determining the target market and positioning

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On a strategic level you have to decide what specific target customer you want to “attack” and what value you would like to offer them.

Writing a marketing plan

Marketing plan step 4: Marketing tactics

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What you are going to offer in practical terms. How can you translate the value proposition in tangible actions with the help of the marketing mix?

Writing a marketing plan

Marketing plan step 5: Implementation and result measurement

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Here the entrepreneur looks into the implementation by forecasting the costs and benefits as well as coming up with a detailed planning.

Writing a public value plan

Public value plan: An introduction

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A public value plan for a particular space (neighborhood, city, state, country) encompasses 5 steps.

Writing a public value plan

Public value plan step 1: formulate an attractive and practical vision

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The public value plan should start with an inspiring, yet practical, vision of the future, in alignment with the interests of the most relevant stakeholders.

Writing a public value plan

Public value plan step 2: Analysis of the place

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As with developing any strategy, it is crucial to first analyse the current situation of the place. You need to understand its strengths and potential.

Writing a public value plan

Public value plan step 3: Designing the definitive public value strategic vision

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With the new, nuanced and prioritized strategic issues uncovered in the analysis we can now go back to our original vision as presented in step 1.

Writing a public value plan

Public value plan step 4: Tactical value plan

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This phase is about translating the public value strategy into practical actions. We focus on promotion and product development.

Writing a public value plan

Public value plan step 5: Implementation

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Collaboration is a relative important issue to address since a wide range of stakeholders will be involved in implementing the tactical plan.

Market research

Developing “eyes and ears” in the market

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For entrepreneurs, there are three ways to gather information about the market: internal data, marketing intelligence and market research.

Market research

When to do market research and when to trust your instincts

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The transcript below is taken from a video in which Steve Jobs explains the importance of market research. Scroll down for the full video.

Market research

An example of market research in real life

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This is an excerpt from a Steve Jobs company speech in 1991 on market research that was carried out for the computer workstation NeXT.

Becoming an entrepreneur

The search for what entrepreneurial field to get into

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Choices are confusing. They take time to consider. Cherish your inclinations and aptitudes, they may lead you in the right direction.

Becoming an entrepreneur

Harnessing the fear of failure

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There are so many reasons not to do anything, many of them highly persuasive, especially in the mouth of a Jeremiah.

Create value

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