TAG: Felix Dennis

Marketing plan step 1: Initial business idea, determining your value proposition

As an entrepreneur you want to provide value in a particular market (e.g. laptop market), for a specific customer group (e.g. digital nomads).

The search for what entrepreneurial field to get into

Choices are confusing. They take time to consider. Cherish your inclinations and aptitudes, they may lead you in the right direction.

Harnessing the fear of failure

There are so many reasons not to do anything, many of them highly persuasive, especially in the mouth of a Jeremiah.