A better career
An introduction
Experiment!
Find your purpose
Job application
Networking
Visualize your future
Explore the world
A introduction
Understanding the Other
Xperience new worlds
Africa
Arctic
Asia & Pacific
Europe
Middle East
North America
South America
The World
Create value
An introduction
Becoming an entrepreneur
Business value
Public value
Market research
Writing a marketing plan
Writing a public value plan
A better me
Better decision making
Dealing with anxiety
Understand your thinking
Search
IWANTTHEWORLD
IWANTTHEWORLD
IWANTTHEWORLD
A better career
An introduction
Experiment!
Find your purpose
Job application
Networking
Visualize your future
Explore the world
A introduction
Understanding the Other
Xperience new worlds
Africa
Arctic
Asia & Pacific
Europe
Middle East
North America
South America
The World
Create value
An introduction
Becoming an entrepreneur
Business value
Public value
Market research
Writing a marketing plan
Writing a public value plan
A better me
Better decision making
Dealing with anxiety
Understand your thinking
Twitter
Search
IWANTTHEWORLD
A better career
An introduction
Experiment!
Find your purpose
Job application
Networking
Visualize your future
Explore the world
A introduction
Understanding the Other
Xperience new worlds
Africa
Arctic
Asia & Pacific
Europe
Middle East
North America
South America
The World
Create value
An introduction
Becoming an entrepreneur
Business value
Public value
Market research
Writing a marketing plan
Writing a public value plan
A better me
Better decision making
Dealing with anxiety
Understand your thinking
Twitter
Search
TAG:
Market research
Writing a marketing plan
Marketing plan step 1: Initial business idea, determining your value proposition
admin
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As an entrepreneur you want to provide value in a particular market (e.g. laptop market), for a specific customer group (e.g. digital nomads).
Writing a marketing plan
Marketing plan step 2: Market analysis, mapping the internal and external environment
admin
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Step 2 is about checking your assumptions with a more structured analysis of trends, competitors and your company's strengths and weaknesses.
Market research
Developing “eyes and ears” in the market
admin
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For entrepreneurs, there are three ways to gather information about the market: internal data, marketing intelligence and market research.
Market research
When to do market research and when to trust your instincts
admin
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The transcript below is taken from a video in which Steve Jobs explains the importance of market research. Scroll down for the full video.
Market research
An example of market research in real life
admin
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This is an excerpt from a Steve Jobs company speech in 1991 on market research that was carried out for the computer workstation NeXT.
