TAG: Value proposition

Business value

“Marketing is about values” (1997)

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The slightly modified transcript below is taken from the famous marketing speech by Steve Jobs. Scroll down for the full video.
Business value

Types of value creation in business

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In general businesses solve customer problems by providing functional and emotional value.
Public value

Types of value creation in public

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A public place can refer to a country, region, city, neighborhood or common area such as a shopping mall, gated community or holiday parc.
Writing a marketing plan

Marketing plan step 1: Initial business idea, determining your value proposition

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As an entrepreneur you want to provide value in a particular market (e.g. laptop market), for a specific customer group (e.g. digital nomads).

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