TAG: Steve Jobs

“Marketing is about values” (1997)

The slightly modified transcript below is taken from the famous marketing speech by Steve Jobs. Scroll down for the full video.

Marketing plan step 4: Marketing tactics

What you are going to offer in practical terms. How can you translate the value proposition in tangible actions with the help of the marketing mix?

1.3 You’ve got to find what you love

This is a transcript from the second story in Steve Jobs' 2005 Stanford Commencement Address. Scroll down to watch the full video segment.

3.4 Connecting the dots in the past

This is a transcript of the first story in Steve Jobs' 2005 Stanford Commencement Address on YouTube. Scroll down to watch the full video segment.

When to do market research and when to trust your instincts

The transcript below is taken from a video in which Steve Jobs explains the importance of market research. Scroll down for the full video.

An example of market research in real life

This is an excerpt from a Steve Jobs company speech in 1991 on market research that was carried out for the computer workstation NeXT.