TAG: IWTW highlights

Understand your thinking

Psycho-Cybernetics part 1: You are a goal striving machine

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The theory of Psycho-Cybernetics assumes the fundamental nature of people to be goal striving machines.
Dealing with anxiety

Dealing with anxiety part 1: Nervous illness

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In the 1960s Dr. Weekes wrote about anxiety and was a phenomenon back in those days with television appearances, radio shows and audio books.
Writing a marketing plan

Marketing plan step 1: Initial business idea, determining your value proposition

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As an entrepreneur you want to provide value in a particular market (e.g. laptop market), for a specific customer group (e.g. digital nomads).
Understanding the Other

Part 3: Cultural values

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Metaphorically, culture is often represented as an iceberg. Values act as the underlying principles that guide behavior.
Xperience new worlds

Part 3: What competencies can you master?

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The framework emphasizes the distinction between more easy to acquire knowledge and skills and more difficult perceptual competencies.
Find your purpose

1.1 Focus on your strengths

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The key to success is to steer around your weaknesses and focus on your strengths as they are part of your innate success mechanism.
Find your purpose

1.2 Follow your vocation, not your passion

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What will see you through is not a surface level passion but the sense of deep connection to what you're meant to accomplish.
Find your purpose

1.3 You’ve got to find what you love

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This is a transcript from the second story in Steve Jobs' 2005 Stanford Commencement Address. Scroll down to watch the full video segment.
Find your purpose

1.5 Maybe you’re an artist!

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The essence of art lies in an unusual sensitivity to some aspect of everyday experience. This sensitivity is something we were born with.
Find your purpose

1.6 What career suits you? Do the test!

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Holland codes are a way of classifying people according to their interests so that they can be matched with appropriate careers.
Visualize your future

2.2 Assess the quality of your current life

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How satisfied are you with your current direction in life? Where do you think improvements are possible?
Visualize your future

2.3 Study different future scenarios of yourself

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The authors of ‘Designing your Life’ recommend creating three alternative versions of the next five years of your life.
Experiment!

3.1 There is no standard career path

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You can make career decisions for two different types of reasons: instrumental reasons or fundamental reasons.
Networking

4.2 What professionals do you connect with naturally?

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At a fictional party, people with the same interests have all gathered in the same corner of the room. Which corners would you go to?
Market research

When to do market research and when to trust your instincts

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The transcript below is taken from a video in which Steve Jobs explains the importance of market research. Scroll down for the full video.
Becoming an entrepreneur

The search for what entrepreneurial field to get into

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Choices are confusing. They take time to consider. Cherish your inclinations and aptitudes, they may lead you in the right direction.