A better career
An introduction
Experiment!
Find your purpose
Job application
Networking
Visualize your future
Explore the world
A introduction
Understanding the Other
Xperience new worlds
Africa
Arctic
Asia & Pacific
Europe
Middle East
North America
South America
The World
Create value
An introduction
Becoming an entrepreneur
Business value
Public value
Market research
Writing a marketing plan
Writing a public value plan
A better me
Better decision making
Dealing with anxiety
Understand your thinking
Search
IWANTTHEWORLD
IWANTTHEWORLD
IWANTTHEWORLD
A better career
An introduction
Experiment!
Find your purpose
Job application
Networking
Visualize your future
Explore the world
A introduction
Understanding the Other
Xperience new worlds
Africa
Arctic
Asia & Pacific
Europe
Middle East
North America
South America
The World
Create value
An introduction
Becoming an entrepreneur
Business value
Public value
Market research
Writing a marketing plan
Writing a public value plan
A better me
Better decision making
Dealing with anxiety
Understand your thinking
Twitter
Search
IWANTTHEWORLD
A better career
An introduction
Experiment!
Find your purpose
Job application
Networking
Visualize your future
Explore the world
A introduction
Understanding the Other
Xperience new worlds
Africa
Arctic
Asia & Pacific
Europe
Middle East
North America
South America
The World
Create value
An introduction
Becoming an entrepreneur
Business value
Public value
Market research
Writing a marketing plan
Writing a public value plan
A better me
Better decision making
Dealing with anxiety
Understand your thinking
Twitter
Search
TAG:
Marketing plan
Writing a marketing plan
Marketing plan: An introduction
admin
-
Writing a marketing plan involves five steps, roughly following the marketing strategy framework by Robert Dolan.
Writing a marketing plan
Marketing plan step 1: Initial business idea, determining your value proposition
admin
-
As an entrepreneur you want to provide value in a particular market (e.g. laptop market), for a specific customer group (e.g. digital nomads).
Writing a marketing plan
Marketing plan step 2: Market analysis, mapping the internal and external environment
admin
-
Step 2 is about checking your assumptions with a more structured analysis of trends, competitors and your company's strengths and weaknesses.
Writing a marketing plan
Marketing plan step 3: Marketing strategy, determining the target market and positioning
admin
-
On a strategic level you have to decide what specific target customer you want to “attack” and what value you would like to offer them.
Writing a marketing plan
Marketing plan step 4: Marketing tactics
admin
-
What you are going to offer in practical terms. How can you translate the value proposition in tangible actions with the help of the marketing mix?
Writing a marketing plan
Marketing plan step 5: Implementation and result measurement
admin
-
Here the entrepreneur looks into the implementation by forecasting the costs and benefits as well as coming up with a detailed planning.